It was not long ago that nearly all website design was based around the familiar desktop monitor sizes and website designers were mainly concerned about the different browser optimizations required. Enter :Mobile Website Design
When smartphones started to boom from 2007 onwards their has been a steady but increasing demand for websites to be optimized for the mobile device. This has spawned a new breed of designer, designers who are specialized in working with the faster paced mobile internet users.
The Spread of Mobile Website Design
In South Korea, a grocery chain owned by Tesco decided to use the subway station as their store digital front. The walls were covered with illuminate pictures of grocery products weach with individual QRcodes.
Tube travelers are able to place oders for goods directly from their mobile devices and have the groceries delivered at home that very evening meaning that the chore of shopping can be eliminated.
This is just one example of how clever designing for mobile websites can make a huge difference to profits even in large established organizations. Tescos, saw their online profits grow by a massive 130%, illustrating the power of focusing on the mobile community
How Can You Benefit from Mobile Website Design
The mobile revolution is even more important to the smaller business than it is to the huge chain stores. Smaller businesses can use QR code technology to reach out to local foot traffic. The appropriate use of QRcodes printed on leaflets, window signs, menus, and signs placed at reception areas can greatly increase sales in specified areas.
Of course to make use of this kind of promotion, a properly designed mobile website is essential. The QRcode needs to link mobile device users directly to a page on a mobile website which offers a special deal or gives them the specific information they are interested in.
Mobile site design also needs to make use of smart phone built in functionality. Features such as GPS maps and direction for finding a physical store. Tap to Call feature for instant dialing. Easy to complete forms for sending a request for more info. Tap to Email,
Or Tap to Join Newsletter – these features make building your list easy and painless for visitors and enables you to build out a members are.
These are areas that the average template built mobile website will not be able to provide.
A custom design for you is the only way to ensure a fully integrated solution which increases sales and profits for your business.
Navigation and Mobile Website Design
The ease of which visitors can navigate your mobile website is extremely important. Most mobile device users are on the move, if they can not see your navigation bar easily and go to the area they are interested in quickly they will just press the back button and select an easier to use website from the search list.
Generally you have 2 seconds in which the visitor has to understand your website and be comfortable navigating it. So clear and easy to identify menus are essential.
What Can I Gain From a Good Mobile Website ?
A well designed mobile website will take advantage of the increasing mobile traffic, it will increase the number of visitors you get to your online and physical business address.
A properly designed mobile platform will enable you use QRcodes, SMS mobile marketing and other techniques so that you can offer special deals which increase your profitability.
Only a custom designed mobile website can properly integrate these mobile marketing areas so that your business can grow and thrive in today’s competitive environment.
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